Understand the value you offer to your customers
DOI:
https://doi.org/10.5281/zenodo.5639268Abstract
You cannot have confidence in your pricing until you have confidence in the financial value that creates what you offer for customers. Although many managers are convinced that they cannot get this information, the reality is that most of your customers are ready to tell you. All you need to do is ask the right questions and be ready to listen.
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References
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This work is licensed under a Creative Commons Attribution 4.0 International License.
